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Don't Shoot

The Project To Eliminate Poaching


In July 2015, Cecil the Lion, the park’s most famous resident, was slaughtered by American dentist, Walter James Palmer. This death caused an unprecedented response from people worldwide. Johnny Rodriguez, the head of the Zimbabwe Conservation Task Force (ZCTF), the organization, which he founded, was catapulted into the eye of a media storm. Rodriguez, who released Walter James Palmer’s contact information, said that with all the media attention, Cecil did not give his life in vain, but for a cause as his death has brought worldwide attention to the plight of animals. He was shocked by the response from the world. “I’ve lived in a bad dream for 35 years, but all the people who have had something in the back of their conscience about animals, they have now woken up.”  

love webElephants also had a very difficult time in 2015, which by most counts, has been a devastating year for Africa’s elephants. In just five years, Tanzania’s elephant population, which was formerly the second largest National herd in Africa, declined from more than 110,000 elephants to fewer than 45,000. In neighboring Mozambique, the population went from 20,000 to around 10,000 and the population of the forest elephants in the Congo Basin declined by 65% between 2002 and 2013.

According to the Economist, 100,000 elephants were slaughtered across Africa between 2011 and 2014. South Africa has by far the largest population of rhinos in the world and is an incredibly important country for rhino conservation. However rhino poaching levels have dramatically escalated over recent years. By the end of 2015, the number of African rhinos killed by poachers had increased for the sixth year in a row with at least, 1,338 rhinos killed by poachers across Africa in 2015. These statistics were compiled by the International Union for Conservation of Nature (IUCN) Species Survival Commission’s African Rhino Specialist Group (AfRSG). With the price of rhino horn, gram for gram, twice that of gold in places such as China, where the new wealth has seen demand soar for what is essentially a huge finger nail, they are a big payday for poachers. There is, however, a global awakening going on and the previously sleeping masses are standing and making their voices heard.
TRIBALMIXING aims to provide the support necessary for the masses to change a little part of the problems here on this little beautiful earth. DON’T SHOOT will play its role in contributing to making it fashionable and economically sound to protect Africa’s iconic BIG GAME, making them more valuable alive than dead. It will be complex to set up the relationships as there are huge economic benefits at play both in Africa and in the eventual market places like China. It will be necessary to involve many stakeholders who benefit economically from the poaching. We will have to rapidly scale up the activities from which these partners will derive their alternative income replacing the benefits lost by reduced poaching.  


Poaching Studies & Solutions

There are many studies and proposed solutions to the poaching problem in Africa and one of the more promising ones include innovative homegrown solutions. But even as the gravity of the poaching crisis becomes more apparent through improved aerial survey data and genetic analysis of confiscated ivory, signs of hope are emerging. Thus far, responding to and combating the elephant crisis have largely been the work of global organizations, including conservation NGOs and multilateral aid agencies. But many of the critical innovations, leadership measures, and solutions to the crisis lie with talented and committed local groups whose approaches can be taken to scale, often with support from resource-rich international networks . It is important to note that elephants are not declining everywhere. Nabia’s elephant population grew by more than 70% between 2002 and 2013, from around 9,600 to 16,000. This success is credited to the communal approach to conservation whereby large areas of community land was set aside for wildlife conservation and tourism. Communities establish a local conservancy committee, put in place a locally administered cadre of wildlife scouts or “game guards,” and develop their own management plan for their conservancy. In exchange, Namibian conservation laws enable the government to grant those communities broad rights to use and manage the wildlife in their conservancies, establish contractual agreements with tourism or hunting operators, and retain 100 percent of the revenue generated.

help us web2Local revenues to conservancies from tourism and trophy hunting have steadily increased, generating more than $5 million annually by 2013. This includes fees paid by tourism and hunting companies to the conservancy committees, as well as substantial benefits to employees of tourism lodges and camps.

The money is used to cover conservancies’ operating costs, including game guards and wildlife monitoring expenditures, as well as to benefit members through individual dividends or community development projects. The benefits that wildlife in Namibia generates locally have been critical in driving the expansion of conservancies to more than 40 million acres (16 million hectares), extending local protections to an area roughly equivalent to the country’s entire estate of national parks and reserves. Monitoring data demonstrates that populations of wildlife—elephants, black rhinos, lions, among other species—have widely increased since the 1990s across this vast area of community-conserved land.

Community-Led Approach

The community approach to conservation spreads the benefits of protecting the animals across a wide range of people so more people have an incentive to keep poachers off their lands. Increase in numbers of endangered animals are steady in Nambia where the elephant population actually grew by 70% between 2002 and 2013 from circa 9,600 to 16,000. By 2013 wildlife related tourism generated $5 million annually. 

Kenya has an estimated 10 million acres (4million hectares) of land set aside for emerging conservancies and Kenya boast one of Africa’s most robust and talented suites of homegrown conservation organizations. As in Namibia, the key to achieving these outcomes it that conservancies provide communities in Kenya with a framework for improving wildlife protections through local scouts linked to national authorities such as the Kenya Wildlife Service. Conservancy revenues from wildlife tourism also encourage local people to value wildlife as a part of their landscape.


To Big to hide

A new umbrella organization, the Kenya Wildlife Conservancies Association, was formed two years ago (2013) with the ambitious task of linking the various local conservancies and

initiatives into a unified voice and movement. This is exactly the role we will take on on a much arger scale. A key driver of the conservanciesmovement is the Northern Rangelands Trust, an organization that has spearheaded a network of conservancies in the north and now in eastern parts of the country. Across conservancies in northern Kenya, the trust reports a 43 percent decline in elephant poaching between 2012 and 2014.

Recent research across the Laikipia-Samburu ecosystem, home to the country’s second-largest elephant population (some 6,500), finds that these conservancies have “significantly higher numbers of elephants and lower illegal killing levels” in comparison to undesignated community lands. As in Namibia, the key to achieving these outcomes it that conservancies provide communities in Kenya with a framework for improving wildlife protections through local scouts linked to national authorities such as the Kenya Wildlife Service. As is predictable also here, conservancy revenues from wildlife tourism encourage local people to value wildlife as a part of their landscape.

Namunyak conservancy is a case in point. It lies in a key elephant corridor between the Mathews Range and Mt. Kenya to the south. The community, like other conservancies, has its own rangers working to prevent elephant poaching, partly funded by the more than $170,000 earned annually through agreements with tented camp and other tourism ventures. African Parks: Scaling Up Protection Founded about 15 years ago by former staff with South Africa’s national parks agency, African Parks is an NGO that has developed a unique niche and has already reached considerable scale of impact across the continent .

Don't Shoot Platform Prince Harry Eleph web

Our objective is to offer a versatile DON’T SHOOT PLATFORM capable of providing a suite of support services to organizations with different needs and at different stages of their development in the fight to eradicate Poaching. We will support organizations across the continent where poaching is practiced. We will prioritize and concentrate our effort and resources in the countries where the practice is more widespread but also concentrate resources in areas where progress is being made like Namibia and Kenya.

Since successful models are already being implemented, ours will be a role of support. The Homegrown Solutions already embody our philosophy of Sustainability so our role will be providing the resources and the know-how to scale up the models as quickly as possible while preserving their integrity. We will use our contacts to drive the communication, enhance tourism in the target countries and create spinoff opportunities in our retail outlets and production facilities.  

Commercial Hook

The successful models already being homegrown in many communities in Africa embody the sustainable characteristics we feel are essential to longevity bestowing prestige, fun and financial rewards on those involved in the cause. These elements are already a part of the working models which are effective.

Retail Outlets: Partner with TIGER STORES and acquire many locations worldwide to create retail outlets internationally to sell products which, in the future, can be partially produced in our DON’T CUT – DON’T SHOOT ZONES and retailed directly our stores worldwide. Though not yet explored, my intention is to approach TIGER STORES and partner with them. We will provide the financial muscle for them to rapidly expand. They will provide the know-how for us to create production hubs in DON’T SHOOT and DON’T CUT villages. This will provide quality jobs locally and plug the Remote Villages into a Sustainable Vertically Integrated Global Economic Machine.


Harry Rhino web

The TIGER STORES will also serve as Communication Outposts to expose the world to our DON’T CUT and DON’T SHOOT Initiatives. They can also be used to feature cultural exchanges featuring Villagers. It also gives people in developed countries a way to support development in remote areas of Africa by supporting our TIGER DON’T SHOOT STORES.

Communication Package: We will support activities with celebrity muscle, quality posters, radio and TV advertising. We will sponsor appropriate individuals to make talk show appearances as well as to make appearances in Churches, Mosques, schools and at a wide assortment of events.

Entertainment Package: We use musicians, concerts, festivals and other cultural and entertainment opportunities to carry the message and to build a following around the concept. This will be 

designed on a case by case basis to result in maximum impact.

Funding Package: We will assist with the funding of companies and organizations fighting POACHING which meet our criteria. 

First Steps


The Global DON’T SHOOT – DON’T CUT Financing and Support Platform will respond to this challenge. The goal of DON’T SHOOT is to accelerate efforts to minimize poaching and to use the direct and indirect benefit of Wildlife Tourism to improve the health and quality of life of the people in general.

We aim to scale the effort geometrically through our funding effort, collaboration, discussions, support services and the prevention of the spread of poaching by; mobilizing € 50 - € 100 million between 2016 to 2020, by immediately attracting new external support and improving coordination of existing assistance. The need for external support is frontloaded, with tribalmixing resources progressively taking over the funding of the development assistance over a 10 year period.

Prompt initiation of external funding support creates more opportunities to plan for economic growth and capture its benefits in ways that shift countries onto trajectories toward sustainable financing, which would enable nearly 20 of the 29 countries to graduate from receiving funding by 2020 as their resource gaps close completely through combined Commercial activities in the regions and worldwide.

TRIBALMIXING acts as a pathfinder in a new era of financing for solving social challenges and development by pioneering a model that shifts away from a focus solely on official development and social assistance channels, to an approach that combines both TRIBALMIXING channels and innovative sources such as Trading Platforms for resource mobilization and delivery in a synergistic way.

Why a Global Financing Facility Is Needed:

There are signs that there is a reduction in poaching in the areas where community solutions are being incorporated. Slowing down is not enough. Total eradication of poaching is the only accepted goal. We must therefore take advantage of the slowing trend to push in the resources and assets needed to result in total eradication.

PLATFORM. This Business Plan, must be developed through an intensive, multi-­‐stakeholder collaboration. Three “frontrunner” countries – Namibia, Kenya, and South Africa – have been selected to pilot the TRIBALMIXING approach while concurrently developing the Business Plan and model, with these experiences contributing significantly to shaping the final document and approach. The TRIBALMIXING approach represents an important new platform to drive the financing and management of THE SOLUTION at the HOMEGROWN COUNTRY LEVEL and constitutes a new model, it hopes to partner with A21 and to promote the model at well attended and exposed A21 International Events in 2016 and beyond.



'The second best way to eliminate an enemy is to make him a friend.'



Muhammad Ali

R.I.P.:  Impossible is just a big word thrown around by small men who find it easier to live in the world they have been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a challenge. Impossible is potential. Impossible is temporary.  IMPOSSIBLE  IS NOTHING !


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